Madeleine Forrer
Vice President, Video Services
National Rural Telecommunications Cooperative (NRTC)

Madeleine Forrer, NRTC's vice president of video services, develops the strategic business direction for the video services business, including its IPTV opportunity. Forrer joined NRTC with more than 20 years of video services and entertainment experience, including her work with United Video Inc. (TV Guide), The Family Channel, and, most recently, Cident Entertainment. In her role as senior vice president and general manager with the TV Guide Channel, Forrer led product vision strategy and positioning and managed marketing, programming, promotions and broadcast operations. She led the brand introduction for the Prevue Channel and its subsequent rebranding to the TV Guide Channel. Forrer has won two Cable and Telecommunications Association for Marketing (CTAM) awards for marketing excellence, as well as a Telly Award for new on-air design package. She has also won a BDA Silver Award and an Addy Award.